China

BloomingTerra plans and buys out-of-home advertising in China through direct relationships with local media owners. Campaigns typically focus on Shanghai, Beijing, Guangzhou, with DOOH, Transit, Mall Media as the recommended formats. With a population of 1.41B and its capital in Beijing, China is part of our Asia Pacific network — one brief covers planning, buying, production, installation and reporting.

At a glance

OOH advertising in China: FAQ

How do I run an OOH campaign in China?

Send a brief through “Get a Media Plan” with your target cities, dates and budget. BloomingTerra builds a media plan with local media owners in China, then handles buying, production, installation and reporting — one point of contact for the whole campaign.

Which OOH formats work best in China?

In China, the recommended formats are DOOH, Transit, Mall Media. The final mix depends on your audience, cities and campaign goals.

Which cities should a campaign in China focus on?

Most campaigns in China focus on Shanghai, Beijing, Guangzhou. The capital is Beijing, and plans can extend to other cities on request.

How much does OOH advertising cost in China?

Cost depends on format, location, size and flight length — a landmark digital screen in Shanghai is priced very differently from a roadside billboard. Share your budget and dates, and we will send a media plan with options that fit.

Can I combine China with other markets?

Yes. One brief can cover China and any of the 28 markets in our Market Guide across the Americas, APAC and EMEA — one plan, one point of contact, one report.

Who handles production and installation in China?

BloomingTerra adapts and produces your creative for China, and our local teams handle installation safely. After launch you receive a detailed report with real data.